AUTO-ID Labs at MIT

The MIT Auto-ID Laboratory is dedicated to creating the Internet of Things using RFID and Wireless Sensor Networks. Our aim from the start was to create a global system for tracking goods using a single numbering system called the Electronic Product Code. The Auto-ID Labs are the leading global network of academic research laboratories in the field of networked RFID. The labs comprise seven of the world's most renowned research universities located on four different continents.

 

 

 

The goal of "Real Time Location Coupons" is to create a “win win” situation for retail stores and customers.  By using targeted coupons delivered to the customer’s mobile communication devices MiTrueKe will motivate the customers of the retail stores to perform the purchase.  In this way the retail stores will recover sales that could be lost to online retailers.

A study performed in the United Kingdom by the Royal Mail and Future Foundation indicates that the potential for lost sales of retail stores to online retailers is close to 750 million pounds.  In addition, the US online retail market for electronic equipment is was $18 billion dollars in 2006.  This is the potential of revenue that MiTrueKe can help the retail stores recover.

The system architecture of MiTrueKe was designed to be mobile technology transparent.  MiTrueKe service can be delivered to any type of mobile communication device.  It is designed to use Wi-Fi, cell location, and GPS for the latest smart phone devices.

Potential revenue sources for this model are: coupon maintenance fees, advertisement, and commission on sales generated by the coupons or through the service links. (more information)

 

 

 

MIT Auto-ID Laboratory Open Source